This September, Icon Relocation is proud to celebrate its 25th anniversary. For 25 years, we have supported individuals, families and businesses navigating the life-changing moments that come with relocation.
Founded by CEO Simon Johnston in 2001, Icon began with a focus on UK destination services. Since then, we’ve grown into an internationally recognised global mobility business. We combine specialist expertise, award-winning service and innovative technology to deliver outstanding relocation services.
This key milestone is only the beginning. Over the next 12 months, we’ll be looking back at the people, partnerships and achievements that have shaped Icon over 25 years. Of course, Icon doesn’t stop at 25. As well as looking back on the journey so far, we’ll also be looking ahead to our upcoming plans and where the future may take us.
25 years of putting people first
From day one, Simon’s ambition for Icon was simple: deliver outstanding service for our clients, with people at the heart of everything we do. That philosophy remains central at Icon today, 25 years later. Because relocation is ultimately about people: behind every assignment is an individual, a family or a team making the transition across countries and cultures.
As our clients’ needs have evolved, so have we. What started primarily as a destination services business has developed into a comprehensive global mobility offering, spanning relocation, removals, immigration, temporary accommodation, expense management and technology. Our commitment to finding better ways to solve problems has also driven continued innovation, including the launch of our own relocation case management platform, client portal and assignee app.
Yet through every stage of our journey, one thing has remained constant: our commitment to an exceptional experience.
The people behind the journey
Our 25th anniversary is, above all, a celebration of the people who have made Icon what it is today. Our colleagues bring decades of combined knowledge, experience and passion to support our clients. They understand that successful relocation is about much more than logistics – it’s about listening, communicating, solving problems and being there when it matters. That same philosophy has helped us build lasting relationships with our clients and partners, many of which span more than a decade.
The next chapter
25 years gives us plenty to celebrate, but we’re not standing still. Global mobility continues to evolve, driven by advancements in technology, changing employee expectations and an increasingly complex international landscape. Our focus is to keep listening and innovating, using everything we’ve learned over the past 25 years to make the relocation experience even better.
Thank you to our clients, assignees, partners, colleagues and friends who have been part of the Icon journey so far.





