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London still top of the list to migrate to

30 July 2018

The new research came in the wake of Totaljobs’ Global Talent Survey - reported by in June - in which London was adjudged to be the most desirable city in the world for talent migration in a survey of 400,000 workers across the globe.

“London’s enduring attractiveness to workers shows no signs of slowing down as it remains the top city to live and work in the UK, retaining its position as the business, financial and cultural capital of the UK,” said Totaljobs.

“London was closely followed by Manchester and Edinburgh in terms of attractiveness. While big cities dominate the top 10, the UK’s second largest city, Birmingham, trailed behind as the sixth most attractive, beaten by less populated cities Brighton and Glasgow.”

The report said that “somewhat surprisingly” housing affordability was at the bottom of the priority list of workers willing to relocate within the UK, with just eight per cent saying such a consideration was their top priority.

Better employment opportunities an increasing lure

“Interestingly, with UK employers reporting a skills shortage impacting their recruitment efforts, the research revealed that 70 per cent of people are more likely to relocate when securing a job with a new employer, as opposed to as part of a move with their current employer,” added Totaljobs.

Mike Booker, international director of Totaljobs, said, “Across the country workers are willing to relocate for better employment opportunities, which is a really positive message for employers looking to attract new talent.

“The results of our survey demonstrate the fluidity of talent migration within the UK, and the current talent pool available to British bosses.


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